One of the artists that continues to elude both Activision and Harmonix is Led Zeppelin. It's been chalked up to a lengthy licensing process, but a recent write-up from the Wall Street Journal helps shed more light on the British band's absence.

According to their management, the band isn't "comfortable" giving up access to its master tapes, the very thing required to edit these things down to Rock Band and Guitar Hero ready formats.

"It ain't about the money," says Peter Mensch of Q Prime Management who handles Led Zep's interests.

In better news, the Wall Street Journal writes that hold outs like Van Halen, Steely Dan and Guns N' Roses all have "deals of varying types in the works" to bring more of their music to gamers. In far, far worse news, so are the Eagles.

Aerosmith Stars In Guitar Hero Videogame [WSJ - thanks again, Max!]

Here's a dash of good. Guitar Hero World Tour will support your existing GH III downloads, which begs the question "Why would you buy Guitar Hero: Aerosmith?"

“I love video games and actually have versions of Guitar Hero that I play on my bus and at home. To have Target, Activision and Aerosmith on my car for the New Hampshire race is pretty cool,” said Franchitti. “Who doesn’t love Aerosmith’s music? It’s perfect for getting ready for the side-by-side, non-stop action of NASCAR racing.”

In addition to the co-branded race car, Target stores will also be selling a special Wii bundle for GH: Aerosmith that includes 2 wireless controllers and a tour book for $149.99. You might as well just buy the damn game before Activision starts marketing on you. Believe me, it's extremely difficult to breathe in a full vinyl wraparound.

Target and Activision Partner with Chip Ganassi Racing to Feature Guitar Hero: Aerosmith on No. 40 Dodge
Wrapped Car Will Run in New Hampshire NASCAR Race on June 29; Target to Offer Exclusive Guitar Hero: Aerosmith Wii Bundle

CONCORD, N.C.—(BUSINESS WIRE)—Chip Ganassi Racing with Felix Sabates announced today it has partnered with Activision and its long-time sponsor Target® to feature the latest version of the Guitar Hero® series, Guitar Hero®: Aerosmith®, on Dario Franchitti’s No. 40 Dodge in the NASCAR Sprint Cup race at New Hampshire Motor Speedway (NHMS) on June 29.

Guitar Hero: Aerosmith, which will be released June 29, is the latest installment from the Activision franchise that was the top-selling video game in 2007. The game puts players in the shoes of Joe Perry (guitar), Brad Whitford (guitar) and Tom Hamilton (bass), as they rock out alongside front man Steven Tyler and drummer Joey Kramer. Gamers will experience Aerosmith’s GRAMMY® winning career, from their first gig to becoming rock royalty while jamming to the band’s top songs.

With the launch of Guitar Hero: Aerosmith, Target stores will carry an exclusive bundle for Nintendo’s Wii that includes the game, two wireless guitar controllers and a tour book. The ultimate rock experience, whether cooperatively or head-to-head, can be had right out of the box on June 29 for $149.99.

“The marriage of Nintendo Wii and Guitar Hero makes a lot of sense for the Target guest,” said Steve Eastman, Vice President, Target. “The music of Aerosmith bridges generations, just as the Wii has done. Everyone in the family can share that experience with this bundle.”

Franchitti will be making his debut in the Sprint Cup Series at New Hampshire in the fading yellow to red Target/Guitar Hero: Aerosmith Dodge. The 2007 IndyCar champion has eight starts this season in his rookie campaign in the Cup Series and currently sits 39th in the 2008 point standings.

“We’re very excited to have Guitar Hero bring together two great American traditions, rock ‘n’ roll Aerosmith style, and NASCAR racing,” said Dusty Welch, head of publishing Activision/RedOctane. “Fans at the event will get a double treat, watching their favorite drivers race and competing for a chance to face off against one of them on Guitar Hero: Aerosmith.”

The Guitar Hero consumer bus will be parked in the display area behind the main grandstands at NHMS all weekend for fans to take a sneak peak at the game and try their hands as a guitarist from Aerosmith. Franchitti and Target driver Reed Sorenson will make an appearance at the bus on Sunday to showcase their talents on the guitar before strapping into their Dodges for the 301-lap race.

“I love video games and actually have versions of Guitar Hero that I play on my bus and at home. To have Target, Activision and Aerosmith on my car for the New Hampshire race is pretty cool,” said Franchitti. “Who doesn’t love Aerosmith’s music? It’s perfect for getting ready for the side-by-side, non-stop action of NASCAR racing.”

Slurpee® Rocks the Store with Guitar Hero May Promotion Aimed at Music-, Game-Savvy Consumers

DALLAS—(BUSINESS WIRE)—To promote its new Full Throttle Frozen Blast Slurpee® drink this May, 7-Eleven, Inc. has partnered with Coca-Cola, Activision, Inc. and Microsoft Corp. in a marketing and public relations blitz designed to reach music-loving, videogame-playing, techno-savvy, 18- to 34-year-old males.

Online and radio contests, grassroots events and traveling street teams will call attention to 7-Eleven's promotion of Activision's highly anticipated Guitar Hero: Aerosmith. The Guitar Hero videogame franchise has sold more than 14 million games worldwide since its introduction in 2005.

In an online contest at www.slurpee.com, visitors can enter codes found on specially marked 22-ounce Guitar Hero-branded Slurpee cups for a chance to win a copy of the new Guitar Hero: Aerosmith videogame, Xbox 360® videogame and entertainment system from Microsoft, or Microsoft Points to purchase content from Xbox LIVE® Marketplace. One copy of the new Guitar Hero: Aerosmith game will be awarded every hour throughout the month of May, for a total of 744 games. In addition, 10 lucky winners each will receive a prize package that includes an Xbox 360 console along with a copy of Guitar Hero: Aerosmith. Finally, more than 711,000 Microsoft Points will be awarded.

"The sweet spot of the core Slurpee customer is between 18 and 24 years old," said Jay Wilkins, brand manager for Slurpee and Big Gulp® beverages. "Our goal is to keep Slurpee as cool today as it was to teens and young adults in the 1960s when it was first introduced."

Today, that means partnering with hit movies, videogames, popular music and extreme sports ... and reaching out to teens and young adults where they are - online and on the street. To that end, 7-Eleven has planned some non-traditional approaches to this month's promotion in addition to unconventional advertising:

Getting Ripped - Giant tear-off pads of posters featuring art from Guitar Hero and Full Throttle Frozen Blast Slurpee will be posted at 484 outdoor locations near schools, transit stations, theaters, skate parks, beaches, etc., in eight major metropolitan areas.1 (See below for participating markets.)
Mobile Screens - Media vans, each with a 6- by 12-foot video screen, will visit select 7-Eleven stores where visitors can play a version of Guitar Hero live.
Pickin' Slurpee - More than 10,000 custom guitar picks printed with Full Throttle Frozen Blast on one side and the slurpee.com website address on the other will be distributed at special events.
Hot off the Press - College students still read newspapers - their own. Full-color ads including Slurpee coupons will run in 21 college and university newspapers in 7-Eleven major markets.2 (See below for participating markets.)
Slurpee Nation - A revamped Slurpee website is the hub of all the activities, including featured contests, Slurpee trivia games and the 4-1-1 on upcoming special events.
"Every month this summer - every week even - something new will be buzzing around Slurpee," Wilkins said. "Stay tuned. Slurpee is ready to rock!"

"It's an exclusive deal for this game," Aerosmith publicist Marcee Rondon told Harris. We confirmed this with Tim Riley, Activision's vice president of music affairs, who told us through Activision PR that "I can say that we do have the band exclusively, and their catalogue should be exclusive to us beyond the one or two tracks they had licensed out to Rock Band before we made our deal." (According to MTV's Rhythm Game Track Finder, it's one song: "Train Kept a Rollin'.")

Hit the link for N'gai's take on the info he uncovered and why it was both inevitable and, likely, will not be the last time this happens in the increasingly broad genre of rhythm games.

The Guitar Heroes at Red Octane Lock Up Aerosmith With An Exclusive Arrangement, Leaving Harmonix and Rock Band to Dream On [Newsweek]

We've also heard that the guitarist dropped additional names earlier this month, spilling that tracks from Lenny Kravitz, The White Stripes and Deep Purple would appear in the game. If you want to read the Q&A with Perry and bassist Tom Hamilton at Game Informer, you'll have to be a subscriber. Just kidding, obviously! No one cares what a band's bassist has to say.

Guitar Hero Aerosmith - Joe Perry [Game Informer]

According to a report from the LA Times, Sony/ATV chairman and CEO Marty Bandier says that Guitar Hero: The Beatles is "something we have talked about and something I'd like to pursue." Whether that "we" was "me and Activision" or "me and my closest yes-men" wasn't specified, but I would think that, given the right arrangement, Bobby Kotick would agree to such a deal. Maybe we'll get a sitar controller after all.

Beatles tunes might make it to Guitar Hero [LA Times]

Early in the Q&A session, Kotick talked about opportunities for new platforms and "line extensions" for the Guitar Hero franchise, which we can theorize mean things like Guitar Hero: On Tour for portables and DJ Hero. Kotick also talked about bands that were "proprietary to our format," including Aerosmith.

Kotick later talked about Aerosmith again, in response to a line of questioning about artists finding themselves making big bucks off Guitar Hero tracks. He said of the opportunity, "If we're [...] creating a whole new group of consumers, six to eleven year old consumers, who are being exposed to Aerosmith for the first time or Van Halen for the first time, whatever that might be we need to capture much more of that upside opportunity."

Now, Kotick may just be a big fan of Eddie Van Halen, but the profits to be had selling a licensed Kramer 5150 Guitar Hero guitar controller may have just gotten Bobby a bit too excited. Based on what the Activision CEO said, expect more artist-only titles, and consider Van Halen a fairly safe bet.

"Any band that can go from 'Don't Want to Miss A Thing' (Aerosmith's #1 smash hit) to the ass-kicking 'Sweet Emotion' to the cheekiness of 'Love in an Elevator,' to the classic ballad 'Dream On' shows why Activision chose us to headline this game based on the diversity of the Aerosmith catalog. Not only is songwriting a bitch, but then it goes and has puppies."

Steven Tyler is awesome. What the hell does that last line even mean? No clue, but Liv Tyler's dad said it so I'm all about it. That bitch had puppies!

In honor of the announcement, Activision is releasing a free track for Guitar Hero III. Aerosmith's classic Dream On will be available for download February 16th through the 18th via Xbox Live or the PlayStation Network.

This marks an interesting new direction for the Guitar Hero franchise, and a slightly risky one for Activision. Sure, Aerosmith has sold more than 150 million albums worldwide, but not necessarily to people apt to pick up a video game. It could be a big success, or it could be Marky Mark: Make My Video. Possibly a bad example, but I really think Mark Wahlberg needs to be reminded about that whole Funky Bunch thing now and again to keep him humble.

World Renowned Recording Group Aerosmith Rocks This Way to Guitar Hero®: Aerosmith®

Epic Collaboration Creates First Music-Based Game to Feature One Band

Free Download of ''Dream On'' Offered to Commemorate Alliance

SANTA MONICA, Calif.—(BUSINESS WIRE)—Fire up the fret board, crank the amp to 11 and get ready to rock this way with Activision, Inc.'s (Nasdaq:ATVI) Guitar Hero®: Aerosmith®, the first game built around the legendary music of America's Greatest Rock 'N Roll Band: Steven Tyler, Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer. Slated for release this June, this latest installment from the franchise with the #1 best-selling video game in 2007, puts players in the shoes of Perry (guitar), Whitford (guitar) and Hamilton (bass), as they rock out alongside frontman Tyler and drummer Kramer. Gamers will experience Aerosmith's GRAMMY® winning career, from their first gig to becoming rock royalty, in a way that no other entertainment vehicle offers.

To celebrate this historic, ground-breaking collaboration, Guitar Hero® III: Legends of Rock fans will have the opportunity to download and jam to Aerosmith's "Dream On." The song will be available for free from February 16-18 on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®Store for the PLAYSTATION®3 computer entertainment system. For more information, please visit www.guitarhero.com.

"Having a game built around Aerosmith has been a huge honor and really a great experience for us," says Joe Perry. "We've put a lot of ideas into the game so that fans can have fun interacting with our music, getting inside our body of work and learning about the band's history."

Steven Tyler says, "Any band that can go from 'Don't Want to Miss A Thing' (Aerosmith's #1 smash hit) to the ass-kicking 'Sweet Emotion' to the cheekiness of 'Love in an Elevator,' to the classic ballad 'Dream On' shows why Activision chose us to headline this game based on the diversity of the Aerosmith catalog. Not only is songwriting a bitch, but then it goes and has puppies."

Perry adds, "On a larger scale, it's cool for us to be pioneers helping to rebuild the music industry through a format like video games. It's great for rock since the record companies are struggling to make sense of how things are changing. Fans want to get and experience music in new formats—and there are going to be some of them who will play the game, then pick up the guitar for real and start bands. It's what's happening now, and it's only going to build more momentum in the future. It's a massive change for the music business."

"We are extremely excited that Aerosmith chose to team up with Guitar Hero, bringing one of the world's all-time best-selling artists together with one of the biggest video game brands, to deliver a new and unique interactive way for our customers to connect with artists and their music," said Dusty Welch, head of publishing for Activision/RedOctane. "This partnership will give Aerosmith, a band that has sold more than 150 million albums worldwide, a powerful and innovative platform to reach their fans and new audiences."

Guitar Hero: Aerosmith brings these quintessential rock legends to the interactive realm to create the ultimate gaming experience. As fans progress through their careers in the game, they can rock out to scores of Aerosmith's greatest hits, as well as songs from celebrated artists that the band has either performed with or has been inspired by in some way. Venues from historical moments during the band's illustrious career offer the experience of "sweet emotion" and further capture the essence of the band's rise to fame.

Guitar Hero: Aerosmith is being developed by Neversoft Entertainment for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. The Wii™ version is being developed by Vicarious Visions. The PlayStation®2 computer entertainment system version is being developed by Budcat. The game is not yet rated by the ESRB.